Sydney Sweeney’s Sports Betting Ad Backlash Raises Questions About the Sexualisation of Women in Sport Sydney Sweeney’s Sports Betting Ad Backlash Raises Questions About the Sexualisation of Women in Sport By Michael Smith on September 15, 2026 Sydney Sweeney has reportedly lost 200,000 Instagram followers following backlash over a provocative Novig sports betting advert. Critics argue that the campaign sexualises women in sport and reinforces outdated ideas about female representation. Continue readingSydney Sweeney’s Sports Betting Ad Backlash Raises Questions About the Sexualisation of Women in Sport