Iconic Positioning: How Kendall Jenner Turned the Kardashian Curse into Brand Power Iconic Positioning: How Kendall Jenner Turned the Kardashian Curse into Brand Power By Sophia Martinez on February 2, 2026 Kendall Jenner Turns Internet Lore Into a Super Bowl Moment Kendall Jenner knows how to command attention—and her latest Super Bowl commercial proves it. The… Continue readingIconic Positioning: How Kendall Jenner Turned the Kardashian Curse into Brand Power