Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, introducing a logo filled with heartfelt nods to her family and personal life. The design, featuring a palm tree encircled by two hummingbirds, carries deep symbolism tied to her home, her husband, Prince Harry, and their children, Archie and Lilibet.
A Palm Tree Rooted in Family
The palm tree in the logo represents Meghan and Harry’s Montecito, California home. In a 2022 interview with The Cut, Meghan revealed that the couple fell in love with the property because of two intertwined palm trees on the grounds. Harry even likened the trees to their relationship, pointing out the way their roots connect beneath the soil, saying, “See how they’re connected at the bottom? My love, it’s us.” This heartfelt observation became a powerful symbol of their bond, now immortalized in the As Ever logo.
Hummingbirds and Their Special Significance
The hummingbirds in the logo also carry personal meaning. These delicate birds are significant to Harry, as he revealed in his memoir Spare (2023). Shortly after Queen Elizabeth II’s passing, Harry had a poignant experience with a hummingbird that flew into their Montecito home. Recalling the moment, Harry shared, “I had a devil of a time guiding it out… Then a mate said: ‘Could be a sign, you know? Some cultures see hummingbirds as spirits.’” Including hummingbirds in the design adds an extra layer of connection to Harry’s reflections on life and loss.
As Ever: An Extension of Meghan’s Passion
As Ever isn’t just a brand; it’s a continuation of Meghan’s personal journey. The name itself suggests continuity and growth. Meghan explained in an Instagram video that the rebrand represents “an extension of what has always been my love language, beautifully weaving together everything I cherish—food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Previously known as American Riviera Orchard, As Ever builds upon Meghan’s earlier projects like The Tig, her popular lifestyle blog. The new venture promises to offer a modern, family-focused approach to her signature themes of mindful living and meaningful moments.
A Peek Into the Future
Meghan’s announcement video teased what’s to come, including a return of her beloved fruit preserves. She humorously confirmed, “Of course, there will be fruit preserves. I think we’re all clear at this point that jam is my jam.” The video also revealed the brand’s aesthetic—a blend of elegance and simplicity.
A sneak peek of As Ever’s upcoming offerings appeared on Instagram, where Meghan shared a photo of herself drizzling honey over a croissant, surrounded by fresh berries, sparkling wine, and a jar of preserves. She captioned it, “You’re warmly invited: As ever, coming Spring 2025.”
With a logo rich in symbolism and a brand philosophy centered on thoughtful living, As Ever reflects Meghan’s commitment to celebrating life’s simple pleasures while honoring the connections that matter most.
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