Sydney Sweeney is making waves again—but this time, it’s not on the big screen. The Euphoria and White Lotus star has turned a bizarre fan request into an explosive business venture by selling soap made from her actual bathwater. And the internet’s reaction? Insane.
From Bubble Bath to Billion-Dollar Buzz
Earlier this week, Sydney teamed up with Dr. Squatch, the popular men’s personal care brand, to release a limited edition soap called “Bathwater Bliss” — made from, yes, her bathwater. The 27-year-old actress soaked in a warm bubble bath during the shoot, and the leftover water was harvested to create a special batch of soap bars infused with her essence.
When the product dropped on Friday, it flew off virtual shelves in seconds — crashing the Dr. Squatch website under a tidal wave of eager buyers. Priced at just $8 a bar, “Bathwater Bliss” quickly became the hottest must-have item, confirming Sydney’s superstar status goes beyond acting.
Sydney herself explained in a cheeky press release, “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap.”
What’s in the Soap? A Scent of Home and City
The scent profile of “Bathwater Bliss” is just as unique as its origin story. Sydney shared with GQ that the soap combines “outdoorsy” aromas inspired by her Washington roots — pine, earthy moss, and fir — mixed with hints of urban bathwater vibes. The result? A ruggedly manly scent with a splash of city glam.
Sydney added, “It’s weird — in the best way. Not just unforgettable, but it actually smells incredible and works just like every other Dr. Squatch product I love.”
Soap Goes Viral, Resellers Cash In
Demand was so high that the original 5,000-bar batch sold out instantly. But the story doesn’t end there.
Since selling out, bars of Sydney’s bathwater soap have started appearing on resale platforms like eBay — listed for prices ranging from $100 all the way up to a jaw-dropping $2,000. Fans and collectors are clearly willing to pay a premium for this truly one-of-a-kind celebrity collectible.
Dr. Squatch responded to the frenzy on Instagram: “Y’all crashed the site. The Sydney’s Bathwater Bliss launch has been insane! We seriously appreciate the Squatch-sized enthusiasm. We’re working hard behind the scenes to make sure the right folks get their hands on the bricc.”
The Bold Business of Bathwater
Sydney Sweeney has shown once again that she knows how to ride the wave of pop culture — turning the weirdest fan demand into a viral sensation and a savvy business move. It’s a bold example of how celebrities can creatively engage with their audiences and monetize even the strangest ideas.
Whether you find it genius or gross, Sydney’s bathwater soap is undeniably the hottest item of 2025 so far — and one that will likely go down in viral marketing history.
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